EURA NOVA: offre dans le domaine «Numérisation Ventes & Marketing»
Notre proposition de valeur pour le sous-domaine «Customer Experience» :
We help your marketing department to undertake accurate and reliable decisions to achieve hyper-targeted marketing campaigns (for example optimising the pricing and offers, cost-effective ordering and shipping processes, or store layout optimisation). We help you
- ingest scattered data from all internal and external sources
- store and make the necessary data available to the marketing department in a standardized and fully manageable way.
- allow business analysts to connect the needed applications to heterogeneous data sources and receive the needed data insights in real-time.
- design, train, and test the data models to build accurate segmentations to establish recommendation models about the needs and wants of their customers.